From a young age, I started working in the company during the summer season. As a result, I held several positions within the company, replacing employees on vacation, familiarizing myself with the various sectors of activity. Following my college studies in science, I turned to engineering at Laval University. I am really passionate about the mechanical and physical aspect and I believe that this professional orientation was really intended for me. During my university career, I was also part of the Baja SAE team for 3 years. This is an international competition where each university designs and manufactures a 1-seat off-road vehicle with the same B&S 13HP engine. I participated in several competitions and technical presentations throughout the United States during these 3 years and I believe that this is for me a nice complement to my experience. Following my university degree, I worked for almost 3 years at Soucy International as a design engineer during my Juniorate period. My job was to design various accessories in the world of motor sport such as bumpers, protection plates and many others for OEM manufacturers. I had the opportunity to work with a dynamic team and to carry out beautiful technical projects. It was in 2018 that I decided to join the family business on a permanent basis in order to meet new challenges and continue the company’s expansion.

I look forward to serving you and hope to meet you in person!

Alexandre Farly


When we were young, my brother and I used to play in the distribution aisles. Over time, each of us discovered a passion for the next generation of our father’s company. From primary school until six months ago, I spent most of my time in the company during my school holidays. First in college, I enrolled in business law courses and then in accounting to get a taste for administration. Because of that, I decided to go into business for my university career at Laval University. Three of these components caught my attention in my first year, which is why I specialized in logistics and marketing and enrolled in complementary courses in accounting. We worked with different Quebec companies during our course projects to gain some experience in addition to helping them. All the trainings have brought me a lot of new elements that I aim to implement in the coming years. This is my first full-time official year in the family business. I am excited about the new challenges we will face in the coming years with you.

Looking forward to meeting you soon and doing business with you!

Jonathan Farly